We pride ourselves on a few core values here at Online Cycling Gear. First and foremost, it is the best customer service possible, the second is sensible pricing and lastly, it is harnessing the power of modern day innovation.

OCG was after all set up by two self-professed "nerd cyclists" so we are always looking to find ways we can use technology, the globalization of commerce and innovation to bring the best prices to you, and help keep OCG a thriving business.

Today we are pleased to announce after a month-long silent trial that we are moving the pricing of all items to a real-time, always on sale, pricing model.

What does this mean?

It means our pricing automatically adjusts to changes in our manufacturer's prices in real-time.

The traditional model of pricing a product is to take the price of manufacturing, add transportation and operation costs, and a nice profit margin on top.

Should the price of transport, or manufacturing, or materials get cheaper, you could leave the price the same and pocket a little extra on each sale.

Not so here at OCG. Instead, as the cost of materials change, or a manufacturer gives us a better price or any other reason for pricing to change, the price changes in store as well.

Like I said. Nerds.

Grab the price while it lasts

The downside for you as a shopper? Only one, the price could shift from day to day and you may miss out on a great price you had seen the day before.

To counter that in the short term, we have implemented a price and stock guarantee into your shopping cart which puts the price check on hold for a period of time ensuring you get exactly what you placed in the cart for that exact price.

Already over 200 customers last month benefited from the new pricing model, and we hope you will too.

If you want to keep up with new stock and pricing changes, be sure to click on the "10% Off" badge on the screen to join the mailing list and get 10% off your order immediately.

Safe riding, and thanks to everyone supporting Online Cycling Gear.